The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored content', it truly is the wild wild west in this new micro-industry. Here in Working with Dog, we did a …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your brand represents. The point is …
National Pet Professionals Week 2017
Hey petpreneurs - a bit of newsworthy goodness from our friends over at American Pet Professionals, (APP): July 5 – July 11, 2017 is the 3rd Annual ‘National Pet Professionals Week’. During this annual week APP is encouraging pet professionals to celebrate, promote and highlight their chosen …