The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first appeared in the March 2017 issue of Pet Product Marketing - aimed at a British audience** The words …
5 Steps for Bossing 2017 #3 Storytelling
Welcome to Day 3 of the ‘5 Essential Steps for Taking What You Want in 2017’ Today we’re on to #3… Your 1-2 punch for increasing revenue… The key to creating revenue is marketing. The key to marketing is connecting emotionally with people. The key to connecting is storytelling. Ok, …
5 Steps for Bossing 2017 #4 Brand
Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your brand is not your logo. I sometimes feel slightly insecure when I introduce myself as a …