April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake news' to entertain and engage your pet-loving audience. April 1st is the one day a year when …
Choosing Your Pet Business’s Best Content Medium
When we use the word 'content' most people automatically assume that we're talking about 'blogging'... As in, writing blogs or articles. But luckily, content can come in any form and it doesn't have to be the written word in order to be effective. In fact, there are fare MORE effective ways to …
10 Paths to Building Authority in Your Niche
Having authority in your niche is a golden way to help you reach more customers, build instant trust and get to “yes” a whole lot faster and easier. But how? In our last two pieces we: covered how and why building authority for your brand is so crucial to your success, shared Jane’s EVAA …