Learning From What's Past: The month of July brought us summer holidays, extreme weather in many places, and helpful tips for keeping pets safe, calm & comfortable. July also brought us exciting strides in the science of dog training, a call for citizen scientists to help researchers broaden …
Getting Your First Sales for Your Pet Brand
Making the most of your network for your first sales Sounds scary?! Well it doesn’t have to be, petpreneur! When you’re just starting out, it’s hard to leverage your reputation, customer satisfaction and reviews to help build trust with a prospective customer. Instead, you’ll probably need to look …
The Hardest Thing About Any Launch
Ok, you've built your business with a great model, done rounds of customer research, honed in on your voice and created a beautiful brand or location you're super excited to share with the world. But now what? It's time to launch your new and improved brand! Essentially this breaks down to three …