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Branding: How Does A Brand Get Built?
To craft a truly successful brand, to make "brand magic" there are two epic journeys a brand builder must endure. These tasks might take place at the same time, or they may occur successively, but for a brand to stand out, win hearts and capture imagination, both elements must be present: …
Branding: How Do I Hire The Right Artists?
To navigate all of the "6 Marketing Senses" presented in the Million Dollar Dog Brand book and be able to create the practical pieces your brand will need to achieve "brand cool" and therefore brand magic, you’ll need help. More specifically, you’ll need help from artists! Brand cool WILL …