4 Steps to Human Email Marketing for Pet Brands So, you've accepted that email marketing is something you really need to embrace in your business. But where to start? Last week we gave you the basics, but today I want to talk about one of the critical success factors when it comes to email - the …
Brand Voice Basics
In This Masterchat Crafting a brand voice is about getting the balance right between personality + structure. It's about knowing the words, feelings and values that your brand stands for - so you can wield them with confidence and passion. Just like any new skill, learning how to craft copy takes …